一个现代主义的幽灵在空中飘荡，于是我们解构了它。
L&M: A modernism spirits floating in the air, So we deconstructed it.
从空中鸟瞰这片CBD区域，俨然如规划总图般严谨秩序，可能是影像图最像“现代主义”规划总图的城市之一。天府公园位于天府新区CBD中心，占地面积约1.5平方公里，空间结构清晰、设计施工精致、日常维护精心、生态环境优美。
通过爬取社交媒体数据，市民的普遍感受也印证了基于鸟瞰视角的猜测——绝大多数人都觉得环境不错，但“没啥子耍嘚”。这一片CBD区域在具有“现代主义”所有优点的同时，也具备了“现代主义”功能分区、尺度夸张等问题，于是市民也都纷纷用脚投票，绝大多数去天府公园的人也都只去大草坪区域，并且，“去就是露营的”。
A bird’s eye view of this CBD area from the air is as rigorous and orderly as a master plan, which is probably one of the most “modernist” urban planning maps in the image.Tianfu Park is located in the CBD center of Tianfu New District, covering an area of about 1.5 square kilometers. It has a clear spatial structure, exquisite design and construction, meticulous daily maintenance and beautiful ecological environment.
Through social media data, the general feeling of citizens also confirmed the guesses based on the bird’s eye view — the vast majority of people think the environment is good, but “there is nothing to play with”.While this CBD area has all the advantages of “modernism”, it also has problems such as “modernism” functional zoning and exaggerated scale. Therefore, citizens are voting with their feet. The vast majority of people who go to Tianfu Park only go to the Great Lawn area, and “to go is to camp”.
这是一个非常有趣的对比，“没啥子耍嘚”。大概是成都最残酷的评价，因为这意味着，公园与城市最迷人的部分绝缘。
成都人是最爱“耍”的，“耍”几乎是流淌在成都人血液里的东西。成都所有迷人的趣味，可能都来自于成都人爱“耍”这件事。同时，成都人可能也是最不需要“露营”这种自然平替项目的城市人，毕竟，向北走，向西走，向东走，向南走，哪里都有大好山川与河湖林海。
设计的命题是将一处已经建设完备的大型公园，提升为“蓉漂人才公园”，以表示城市鼓励创新、吸纳人才的意图。但令人无奈的是，无论是“老成都人”还是“蓉漂人才”，都不太爱往这种容易迷路又没啥子耍的公园里去。
那我们去看成都人都在“耍”啥呢？他们居然都在玩数字。吃九宫格火锅，吃串串数签签，他们打麻将也是一种排列组合的游戏，充满公式和代码。那就来蓉漂人才公园玩数字吧。我们称它为天府源代码，每个人都有自己的天府密码。
This is a very interesting comparison, “Nothing funny”, “Is probably Chengdu’s cruelest assessment, Because it means, The park is insulated from the most fascinating parts of the city.
Chengdu people love “playing”, “playing” is almost flowing in the blood of Chengdu people.All the fascinating interests of Chengdu may come from the fact that Chengdu people love to play.At the same time, Chengdu people are probably the least urban people who need a natural alternative to camping. After all, if you go north, west, east or south, you will find beautiful mountains, lakes and forests everywhere.
The proposition of the design is to upgrade a well-built large park to “Rong Piao Talent Park”, in order to express the intention of the city to encourage innovation and absorb talents.However, it is frustrating that both “old Chengdu people” and “Rong Piao talent” do not like to go to this kind of easy to get lost and play in the park.
That we go to see Chengdu people are “playing” what?They’re all playing with numbers.They eat nine-gonggrid hotpot, eat string and number of tabs, and they play mahjong, which is also a permutation game, full of formulas and codes.Then come to RongPiao Talent Park to play numbers.We call it Tianfu source code, everyone has their own Tianfu password.
财政兜底？？？NO Financially BOTTOM-lined??NO
第一个问题，谁来买单，谁来长久买单。
First question, Who is going to pay, Who will pay for the long haul.
在大型城市公园中，小构筑物被废弃的现象十分常见，而他们其中很多都设计精巧、细节丰富。比如，我们每天都会路过的小驿站，在设计的时候，曾被设计师们精心地安排了厕所、阅览、休闲等多种功能，然而目前只有厕所功能开放，其他区域均门窗紧锁。
高昂的单向支出与极低的投资回报是这类小构筑物被废弃的根本原因。我们认为应当通过轻介入的方式，以较低的施工与维护成本，作为撬动“蓉漂人才公园”的支点。
很多人心目中纽约中央公园最棒的部分，可能是Delacorte Theater的莎士比亚戏剧节，在整个夏日完全免费对公众开放。这些发生在纽约中央公园的充满魅力的活动，往往是这座城市长期文化积淀的结果。如果由政府财政买单与兜底，将是一个无底洞，且也很难真正产生让公众感兴趣的内容。
但是，如果“蓉漂人才公园”能够成为成都人爱“耍”的地方，长期用脚投票，也一定会吸引到有能力和有意愿做内容的团队入驻，从而慢慢沉淀出这里的精彩。
It is common to see small structures abandoned in large urban parks, many of which are exquisitely designed and richly detailed.For example, the small post station, which we pass every day, has been carefully arranged by the designers for toilet, reading, leisure and other functions. However, only the toilet function is open at present, and other areas are locked.
The high one-way expenditure and very low return on investment are the fundamental reasons for the abandonment of such small structures.We believe that light intervention should be adopted, with low construction and maintenance costs, as the fulcrum to leverage “Rong Piao talent park”.
For many, the best part of New York’s Central Park may be the Shakespeare Festival at the Delacorte Theater, which is completely free to the public throughout the summer.The glamorous events that take place in Central Park are often the result of the city’s longstanding cultural heritage.If paid for and underwritten by the government, it will be a bottomless pit, and it will be difficult to really produce content that interests the public.
However, if the “Rong Piao talent park” can become Chengdu people love “play” place, long-term voting with feet, will also attract the ability and willingness to do content team settled, so as to slowly precipitate out of the wonderful here.
找不着北？？？NO Can’t find the north??NO
第二个问题，为什么绝大多数人，都只去大草坪。
Second question, Why the vast majority, Just the Mall.
阅读景区导览图是很困难的，这可能是所有人的共识。如果已经在公园或者景区内部，那寻找到自己的位置，以及寻找到下一个景点或者服务点的过程都非常令人不愉快。大型户外空间中的尺度和方向辨认更加困难，拉维莱特公园的点线面体系和阵列Folie，是一个地图时代的有趣解构（如同地图上的红色小图钉）。而智能手机则把今天的人们训化成路痴，人们现在的尺度认知，主要建立在符号和超链接之上。点击一下，导航系统就会告诉你路径。
我们将经典的凯文林奇五要素和城市经典IP结合，重构了一套符合智能时代的认知系统。在蓉漂人才公园，高架道路塑造“边界”，大草坪大湖是清晰的“街区”，而麻将中的饼、万、条则用来定义原本模糊的“标识”、“节点”和“路径”。
通过超级符号，人们只需要花三秒钟就可以了解蓉漂人才公园，看到饼，就有的玩，看到万，就有配套，看到条，有方向。
在思考IP上，我们尝试了很多可能，最终选择了成都麻将，有趣的是，成都麻将只有饼万条。图案与数字的组合可以形成如同门牌号码一样的导视系统，这套历史悠久的经典编码体系，能够焕发出全新的魅力。作为公园，我们希望无论是两三岁的娃娃，还是八九十岁的老人，都能够几乎零学习成本地学会使用“蓉漂人才公园”。
It’s probably agreed by all that reading a scenic map is difficult.If you are already inside a park or scenic area, the process of finding your location and finding the next attraction or service point can be very unpleasant.It is more difficult to identify the scale and direction in a large outdoor space. The point-line-surface system and array Folie in Laviolette Park is an interesting deconstruction of the age of maps (like small red thumbtines on a map).Smart phones, on the other hand, have turned today’s people into road fools, and their current scale perception is mainly based on symbols and hyperlinks.With one click, the navigation system will show you the path.
We combine the classic Kevin Lynch five elements and the city classic IP to reconstruct a set of cognitive system in line with the intelligent era.In Rongpiao Talent Park, the elevated road shapes the “boundary”, the big lawn and lake are clear “blocks”, and the cake, wan and bar in mahjong are used to define the original fuzzy “signs”, “nodes” and “paths”.
Through the super symbol, people only need to spend three seconds to understand Rong Piao talent park, see the cake, some play, see ten thousand, there is supporting, see a bar, there is direction.
In thinking IP, we tried a lot of possible, finally chose Chengdu mahjong, interestingly, Chengdu mahjong only cake million.The combination of patterns and numbers can form the same as the house number guide system, this set of classical coding system with a long history, can glow with a new charm.As a park, we hope that whether it is two or three years old dolls, or 80 or 90 years old people, can learn to use the “Rong Piao talent Park” with almost zero learning cost.
没啥子耍？？？NO No kidding??NO
第三个问题，谁来做内容。
Question number Three, Who will do the content.
内容是昂贵的，这可能已经成为共识，而失去内容的平台，自是无人问津。
回顾 web 1.0 时代的互联网，如果仅依靠专业网站编辑的输出，那可能内容会非常贫瘠和昂贵，也将绝大多数人拒之门外。互联网从web 1.0到web 2.0，再到现在跨越web 3.0的每一次迭代，本质上都是让更多的人成为创作者与表达者，去贡献内容，这与“蓉漂人才公园”在底层逻辑上是共通的。
“麻将”不仅是这座城市在大众心目中的经典IP，同时也是一套具有无限延展性的“编码体系”。无论是作为实体装置，作为导览系统，作为游戏体系，还是未来基于它的二次开发，都能够在未来延伸出许许多多的可能性。
Content is expensive, This has probably become the consensus, And platforms that lose content, No one wants it.
Going back to the Web 1.0 era, relying solely on the output of professional web site editors would have been poor and expensive, and would have kept most people out.The Internet from Web 1.0 to Web 2.0, and now across the Web 3.0 every iteration, essentially is to let more people become creators and expression, to contribute content, which is in common with the “Rong Piao talent park” in the underlying logic.
“Mahjong” is not only the classic IP of the city in the eyes of the public, but also a set of “coding system” with infinite malleability.Whether as a physical device, as a guide system, as a game system, or the future based on its secondary development, it will be able to extend a lot of possibilities in the future.
只是标签？？？NO Just the label??NO
源代码，是一种程序语言。
The source code, Is a programming language.
天赋异禀 Talented
诙谐有趣的“人才认证”，吸引人们来到蓉漂人才公园，不仅享受自然与生活，同时也参与到趣味游戏中。也可以借助蓉漂人才们的自发传播，为公园和城市带来更多人气。
The witty and interesting “talent certification” attracts people to come to Rongpiao Talent Park, not only to enjoy nature and life, but also to participate in interesting games.You can also use Rong Piao talent spontaneous transmission, for the park and the city to bring more popularity.
互动打卡 Interactive clock
通过智能设备和二次开发，使蓉漂人才公园有更多线上线下的互动体验。
Through smart devices and secondary development, Rongpiao Talent Park will have more online and offline interactive experiences.
天府有礼 Tianfu polite
集卡送消费优惠券，促进天府新区生活类消费。
Collect cards and send coupons to promote life consumption in Tianfu New Area.
企业联名 Enterprise joint
VI系统具有极强的兼容性，可以非常容易的为大型活动服务，也可以推广本地独角兽企业和其他杰出企业，或者与品牌联名，一部分广告费用可以反哺公园运营。
VI system has strong compatibility, can be very easy to serve for large-scale events, can also promote local unicorn enterprises and other outstanding enterprises, or with the brand co-branding, a part of the advertising costs can be returned to the park operation.
天府锦鲤 Tianfu brocade carp
饼条万的三重编码体系，可以生成高阶密码。为鼓励人才落户成都，除了常规的人才激励外，还可以设置具有吸引力的“天府锦鲤”大奖，猜中“天府密码”的幸运儿将成为天府锦鲤，获得丰厚奖励，也可以向人们展示成都招贤纳才、激励人才的决心。
The triple coding system of cake Tiao Wan, which can generate higher-order passwords.In order to encourage talents to settle down in Chengdu, in addition to the conventional talent incentives, an attractive “Tianfu Koi” prize can also be set up. The lucky person who guesses the “Tianfu password” will become a Tianfu Koi and get a rich reward, which can also show people Chengdu’s determination to recruit talents and motivate talents.
基于源代码大家可以无限产生新玩法，盲盒抽卡，互动打卡，集卡送优惠券还可以拉动消费，企业联名增加收入，天府锦鲤人才活动，企业团建等等，人才在生活、工作、发展等方面的一切活动都可以融入蓉漂人才公园。
Based on the source code we can unlimited new play, blind box card, interactive punch card, set card coupons can also boost consumption, enterprise joint increase income, Tianfu Koi talent activities, enterprise group construction and so on, talent in life, work, development and other aspects of all activities can be integrated into Rong Piao talent park.
从纽约中央公园到拉维莱特公园，每一代中央公园，都在回答同一个问题：什么是属于我们这个时代的公共空间。这也是所有正在或者将要建设中央公园的城市，必然经历的自我拷问，因为我们都清楚地知道，中央公园并不是一个现代主义的完成品，而是所有市民对于公共性需求与回应的集合。
我们正生活在迈向web3.0的时代，web3.0的核心是去中心化，使个体参与到公共空间的创造中来。
蓉漂人才公园是一个，具有web3.0精神的公园，亲民友好，雅俗共赏，既包容阳春白雪，也不拒绝下里巴人。
它具有时代特征，是一个开源系统，这也是我们对于下一代中央公园的回答。
From New York’s Central Park to Laviolette Park, every generation of Central Park is answering the same question: what is the public space belonging to our time.This is the question that every city that is or will be building a Central Park must experience, because we all know that Central Park is not a modernist completion, but a collection of public needs and responses from all citizens.
We are living in the era of web3.0, and the core of web3.0 is decentralization, enabling individuals to participate in the creation of public space.
Rongpiao Talent Park is a, A park with the spirit of Web3.0, People friendly
Is fit, Both inclusive spring snow, Nor reject the lower Riba.
It has the character of The Times, It’s an open source system, It’s our answer to the next generation of Central Park.
项目地点：成都天府新区
设计单位：立木L&M
项目经理：郭岚
主持设计：刘津瑞、邹明溪
设计团队：冯琼、李佳妍、李春瑶
设计顾问：申鹏
Location: Tianfu New Area, Chengdu
Design unit: L&M
Project Manager: Guo LAN
Host design: Liu Jinrui, Zou Mingxi
Design team: Feng Qiong, Li Jiayan, Li Chunyao
Design consultant: John Shen
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