今年2020年11月，一个新的概念已经来到了Wynwood。在SUPERFLEX的艺术作品的包裹下，由Esrawe工作室设计的ARCA设计中心呈现出一种画廊般的体验。穿过色彩斑斓的外部艺术作品，人们进入了一个自然和科技材料的集合体，引发了一种文化体验。
A new concept has arrived in Wynwood this November 2020. Encased in a work of art by SUPERFLEX, ARCA’s Design Center by Esrawe Studio presents a gallery-like experience. Crossing through the colorful exterior art piece, one enters a collection of natural and technological materials triggering a cultural experience.
受委托介入Esrawe Studio设计的瓷砖外墙的是丹麦艺术家团体SUPERFLEX，三位艺术家以融合艺术、科学和行动主义著称。题为 "自然的力量"，艺术家们用Hector Esrawe设计的瓷砖创作了一个装置作品，探索货币和色彩这两种现象与自然反复出现的斐波那契数学数字序列之间的矛盾。这件艺术作品强调了我们当前经济系统的压倒性体验，就像火山或海啸一样自然，几乎就像一种自然的力量。
Commissioned to intervene the tile façade designed by Esrawe Studio is Danish artist group, SUPERFLEX, three artists known for blending art, science and activism. Titled “Like A Force of Nature”, the artists use ceramic tiles designed by Hector Esrawe to create an installation that explores the contradiction of the two phenomena of currency and color merging with the naturally recurring Fibonacci mathematic sequence of numbers. The work of art underlines the overwhelming experience of our current economic systems as natural as volcanos or tsunamis, almost like a force of nature.
Hector Esrawe说："与其多彩的外立面不同，室内被设计成一个中性空间，将焦点转移到材料收藏上"。ARCA Wynwood以博物馆级的体验方式呈现，其中的材料被作为独特的自然作品进行展示，为参观者创造了一个与ARCA产品进行互动、感官体验的机会。
“Unlike its colorful façade, the interior is designed as a neutral space to shift the focus onto the material collections”, says Hector Esrawe. ARCA Wynwood is presented as a museum-grade experience where the materials are showcased as unique works of nature, creating an opportunity for visitors to have an interactive, sensory experience with ARCA’s products.
这个概念摆脱了传统的零售空间，促进学习，激发对话和知识，让人们了解建筑、设计、艺术和文化在世界范围内产生的原因和方式。这是通过展示材料的双重目的设计来实现的，以达到体验和方便购买的目的。
The concept moves away from traditional retail space and promotes learning, stimulates dialogue and knowledge, and offers an understanding of why and how architecture, design, art, and culture are generated worldwide. This is accomplished with the dual-purpose design of showcasing the materials for experience and ease of purchase.
在一楼，人们会有一场视觉体验的盛宴。接待处放映着ARCA采石场的视频--石料的来源、工艺和其他灵感来源或材料的创造。在双层高的石材长廊中，陈列着来自世界各地的大理石大板。每一块展出的大理石板都可以购买，室内的吊车会伸到下面帮助顾客挑选准确的作品。
On the ground floor, guests are greeted by a visual experience. Videos of the quarries of ARCA -sources for its stone, its processes and other sources of inspiration or creation of materials- are projected at reception. In the double-height stone gallery, a curated display of massive slabs of marble sourced from around the world are presented. Each slab on display is available for purchase, where an indoor crane will reach down and help the customer select the exact piece.
二楼提供了一段材料演变的旅程，从天然木材到人造木材、陶瓷、瓷砖和瓷器，每个房间都是专门为它们设计的。该空间邀请设计师和建筑师与客户见面，体验材料，并为他们的项目获得灵感。
The second floor offers a journey through the evolution of materials, from natural wood to manufactured wood, ceramics, tile and porcelain, with a room dedicated to each one of them. The space invites designers and architects to meet with clients, experience the materials and get inspired for their projects.
Project name: ARCA Wynwood, Design Center, Miami
Architecture + Interior Design + Furniture: Esrawe Studio
Location: Wynwood, Florida, USA
Address: 260 NW 27th St Miami, Wynwood, Florida, FL 33127 EE. UU.
Surface: 1,890 m2
Year of completion: 2020
Client: Grupo Arca
Creative Direction: Héctor Esrawe
Design Team: Brenda Vázquez, Antonio Chávez
Renders: Yair Ugarte, Emanuel Miramontes
External advisors
Landscaping / GSLA DESIGN, INC.
Construction: Intelligent Construction Inc
Lighting: Luz+Forma
Facade’s Artwork: Like a Force of Nature, a work by SUPERFLEX commissioned by ARCA in collaboration with Héctor Esrawe
Photography: César Béjar
Façade’s process photos: ARCA Wynwood
Façade tiles' sketches: Héctor Esrawe
Façade tiles' color sketches: SUPERFLEX
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