随着COVID-19带来的非接触社会的趋势，很多品牌都在从线下商店转移到网上商店。消费者对只卖产品的线下店已经不感兴趣了。要想重振线下店，除了只卖产品之外，还应该有一些特殊的因素来吸引消费者。位于京畿道南阳州市的Spyder Haven，既是一个综合运动文化空间，也是一个符合潮流的直营店，设计理念是 "核心力量"，Spyder品牌的口号是
"LIMITLESS"，因此项目展现了Spyders挑战极限的隐藏力量的来源，暗示品牌可以通过Spyder Haven这个社区中心的空间来满足消费者。
Lots of brands are moving from offline shops to online shops with
the trend of untact society resulted from COVID-19. Consumers are no longer
interested in offline shops that only sell products. To revive offline shops,
there should be special factors except selling only products that can attract
consumers. Spyder Haven, located in Namyangju city,
Gyeonggi do, plays its role as a complex sports and culture space as well as an
outlet shop meeting the trend. The design concept is ‘The Power of Core.’ The slogan of Spyder
brand is ‘LIMITLESS’. It shows the source of hidden power of Spyders that
challenges limit. It suggests that a brand can satisfy consumers with the space
of Spyder Haven as a community hub.
▽项目概览 Overview
▽项目夜景 Night Viewing
非典型形状的管道结构向上延伸，强调了外立面设计中蜘蛛网的形象。同时在视觉上也展现了强烈的品牌形象。对自然友好，不破坏周边环境。设计容易辨认，以传递Spyder Haven的身份。他们在店外的体育场提供五人制足球比赛和训练项目，让顾客可以参与联赛和课程，而不仅仅是购买商品。他们可以通过这些项目积极地参与和了解品牌。自然会吸引不同目的的顾客前来参观。
Atypical shape of pipe structures that stretch upward emphasizes
facade design showing spider’s web. It also visually shows strong image of the
brand at the same time. It is nature friendly not damaging the surrounding
environment. The design is easy to recognize so that it can transfer the
identity of Spyder Haven.They provide futsal game and training programs at the stadium outside the shop so that the customers can participate in the league and classes not just purchasing goods. They can positively participate and understand the brand through the programs. It will naturally attract the customers who have different purposes to visit the place.
▽项目外观 Exterior
如果你进入建筑，会看到两个空间，一个是商品售卖店，另一个是影音室。以销售产品为主要目的的奥特莱斯，用螺柱作为装饰材料。人们可以通过垂直连接在墙上的密密麻麻的螺柱，获得粗犷的空间形象。如果有必要的话，他们可以利用有规律地插入壁骨之间的通道系统，灵活地使用墙壁。利用架式家具的衣架设计，完成了独特而强烈的形象。
If you enter into the futsal stadium, there are two buildings. One
is for outlet and another is studio. It used stud as finishing materials for the outlet which has the
main goal of selling products. People can get the image of rough space with the
densely arranged studs that are attached to the wall vertically. They can use
the walls flexibly if necessary using the channel system inserted regularly
between studs. It accomplished unique and strong image with hanger design that
makes uses of rack furniture.
▽室内商品售卖空间 Interior spaces for outlet
演播室是一个综合空间，可以容纳Spyder韩国举办的体育联赛、youtube拍摄和拍照。也可以作为Spyder Lap使用。可以利用天花板上的桁架结构安装舞台灯光。舞台上的灯光可以利用天花板上的桁架结构进行安装，以最小的装饰，可以享受各种内容的活动。
Studio is a complex space that can accommodate sports leagues held
by Spyder Korea, youtube filming and taking pictures. It can also be used as
Spyder Lap. They can install stage lightings using the truss structure on the
ceiling. With its minimal finish, they can enjoy variety of contents
activities.
▽室内演播室 Studio
▽在此可以举办各种活动 Different sports leagues can be accommodate here
值得一提的是，Spyder Haven是使用我们身边容易看到的工业材料，设计独特的奥特莱斯空间。它为消费者提供了多种多样的内容，让人们看到了COVID-19大流行病后的品牌的发展方向。
It is significant that Spyder Haven is an outlet space with unique
design using industrial materials that we can see easily around us. It provides
consumers with variety of contents so that people can see the direction of the
brand after Corona pandemic.
▽工业材料的使用带来独特的体验 Industrial materials provide people with a unique experience
▽工艺细节 Construction detail
▽工艺细节 Construction detail
Project
Name: Spyder Haven Store
Spatial
Design:Betwin Space Design
Website: www.betwin.kr
Location :1182-35, Sure-ro, Hwado-eup, Namyangju-si, Gyeonggi-do, Republic
of Korea
Client:
Spyder Korea (Global Brandsgroup, Ltd.)
Use :SpyderOutlet Store & Complex Sports Cultural space
Area :224sqm(67py)
Completion :June
2020
Finishing
materials
-Floor: Epoxy
-Wall: Stud, CRC
Board, Paint
-Ceiling: Paint
Photographer: Yong-joon Choi
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