“三角探戈”是一项公共空间营造设计项目设计项目,旨在促进互动、吸引顾客,增强人们在户外零售街道公共空间中的体验。
The Triangle Tango is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street.
大宁国际商业广场是一个占地11万平方米的购物中心,拥有25万平方米的综合用途开发项目。由于其露天零售街的特色,是上海最热门的购物中心之一。
Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.
而从一开始,大宁国际的市场团队就一直坚持去创造能够产生互动的设计。不同于那些传统美陈装置,这个设计希望用让人意想不到的方式来吸引孩子和成年人使用,而不仅仅只是路过看看而已。
From the very beginning the marketing team of Life Hub @ Daning insisted on creating something INTERACTIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it.
这种干预设计把客户流通区域变成一个“空间”,让顾客可以驻足停留,带着自己的孩子和家人与其它家庭产生更多的互动。
An intervention that, by itself, would turn a circulation area into a “SPACE” to stop and stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families.
这个项目的初衷希望整体的装置不会阻挡周围店面的可见性,因此我们的想法是在地面上嵌入一个互动装置。我们希望在这个装置区域里,人们可以用脚踩着它进行各种互动活动。
The proposal could not block the visibility of storefronts around it, therefore our approach was to embed an interactive activity at the floor level. That decision led us to an installation where people should engage by stepping with their feet.
在这个项目中,我们与来自Squiggle Labs的设计团队合作,邀请了现驻上海的美国工程师和互动设计师Maciej Dudek参与到设计当中,达到了非常棒的效果。
For this project we teamed up with the Shanghai-based American engineer and interactive designer Maciej Dudek, from Squiggle Labs, to generate responsive feature.
装置设计采用了新一代舞蹈游戏的灵感,我们创建了一个灯光和音乐的感应平台,当人们脚步踩上三角形面板时做出互动反应。
Based on new generation dancing games, we created a lighting & musical responsive platform reacting to people’s steps onto the triangular panels.
放置在玻璃下面的电容传感器会感受到电磁场,因此在每次脚步踩上去时会触发灯光闪烁效果和音乐钢琴音调。
Capacitive sensors placed underneath the glass would feel the electromagnetic field and trigger a light blink and a musical piano tone every time someone would step on it.
而在视觉设计上,整个装置成等边三角形的分形组合,并且与其中每个三角形内有趣图案的图形设计相呼应,即使是没有人踩在上面,也能产生视觉冲击来吸引游客。
Visually designed as a fractal combination of equilateral triangles, it also counts with a graphic design based on interesting patterns within each triangle seeking for a visual impact as an attractor mode whenever nobody was stepping on it.
在色彩上使用黄色阴影的单色处理,将其延伸到平台之外的地板上,增强整体的视觉冲击力。
The monochromatic treatment, with shades of yellow, was extended on the floor beyond the platform to enhance his visual impact.
项目名称 三角探戈 Triangle Tango
景观设计 佰筑 100architetcs
施工单位 宏仰广告 Hong Yang
开发商 大宁国际(崇邦集团) Life Hub @ Daning, (Chongbang Group)
项目摄影 Amey Kandalgaonkar
项目地址 中国上海静安区大宁路 Daning Road, Jin’An District, Shanghai, China
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