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麦当劳迪士尼旗舰店的目标是成为第一家净零能耗的快餐店，并以此代表麦当劳通过 "Scale for Good "建设美好未来的承诺。融合了可见的、有影响力的变革象征，餐厅利用建筑和技术将自己坚定地置于未来。
The McDonald’s Disney Flagship aims to
become the first Net Zero Energy quick service restaurant and in doing so
represents McDonald’s commitment to building a better future through “Scale for
Good”. Incorporating visible and impactful symbols of change, the restaurant
uses architecture and technology to firmly place itself in the future.
▽项目外观 Exterior
▽项目立面 elevation
在覆盖着太阳能电池板的顶棚下，餐厅是对佛罗里达州气候的一个可持续和健康的回应。现场发电策略包括18,727平方英尺的光伏板与4,809平方英尺的玻璃集成光伏板（BiPV），通过优化建筑和厨房系统能耗，使得建筑与厨房比停车场上25个灯消耗的能源更少。
Under a canopy clad in solar panels, the
restaurant is a sustainable and healthy response to the Florida climate. Energy
consumption is reduced by optimizing building and kitchen systems. On site
generation strategies include: 18,727 square feet of photovoltaic panels, 4,809
square feet of glazing integrated photovoltaic panels (BiPV), and 25
off-the-grid parking lot lights produce more energy than the restaurant uses.
▽折叠的屋顶上覆盖着太阳能板 the solar panel on the roof
▽路灯也采用了太阳能板 the solar lights
利用潮湿的亚热带气候，该建筑一年中大约有65%的时间是自然通风的。由室外湿度和温度传感器控制的窗户，在需要空调时会自动关闭。室外的"门廊"采用了木质百叶墙和风扇，创造了室内餐厅的延伸。
Taking advantage of the humid subtropical
climate, the building is naturally ventilated roughly 65% of the year. Jalousie
windows, operated by outdoor humidity and temperature sensors, close
automatically when air-conditioning is required. An outdoor “porch” features
wood louvered walls and fans to create an extension of the indoor dining room.
▽带有传感器的百叶窗 the jalousie window with sensors
项目另一个主要的目的是也是为了教育，除了室内墙面图形、互动视频内容和这个地点特有的游戏之外，建筑本身也成为一种叙事工具。餐厅教导所有年龄段的游客如何在建筑、系统和个人的规模上成为更专注的环境管理者。
A robust education strategy was a goal of
the project. The architecture itself becomes a narrative tool in addition to
interior wall graphics, interactive video content, and gaming unique to this
location. The restaurant teaches visitors of all ages how to be more dedicated
environmental stewards at a building, system, and individual scale.
作为一个能源密集型的建筑，也可以说是汽车文化的推动者，麦当劳迪斯尼旗舰店探索其作为一个可持续发展的角色，彻底改变一个行业，使其更有思想、更有战略、更有影响力。
As an energy intensive building typology
and arguably an enabler of automobile culture, the McDonald’s Disney Flagship
explores its role as a sustainable steward; revolutionizing an industry to be
more thoughtful, strategic, and impactful.
麦当劳相信，作为全球最大的餐饮企业之一，他们有责任也有机会对当今世界最紧迫的社会和环境挑战采取行动。麦当劳在全球100多个国家经营着37000家餐厅，每天为6900万人提供服务，每一次改变都会带来巨大的变化。麦当劳承诺到2030年防止1.5亿公吨C02当量（CO2e）排放到大气中，比2015年的基准年减少36%。麦当劳迪士尼旗舰店是一个高知名度的机会，可以展示他们通过可复制的战略和可扩展的技术来实现这一承诺的想法。
The design team took inspiration from
McDonald’s “Scale for Good”. This initiative goes beyond the impact of
buildings and utilizes the United Nation’s Sustainable Development Goals to
provide a holistic and ambitious impact at a global scale. From partnering with
farmers on sourcing to improvements in packaging/recycling; to a commitment to
provide healthier menu options and an acknowledgment that for many employees
this is a stepping stone for personal development. As outlined in the Scale for
Good strategy: “Everyday all around the globe, McDonald’s is putting people,
processes and practices into place to make sustainable the new normal – for our
business, society, and the world at large.” The McDonald’s Disney Flagship is a
high visibility opportunity to showcase their ideas to fulfill this commitment
through replicable strategies and scalable technology.
Project
Name: McDonald’s Disney Flagship
Design
Firm: Ross Barney Architects
Website: www.r-barc.com
Location: [Disney World, 1596 W
Buena Vista Dr, Kissimmee, FL 34747]
Completion
date: [7/2020]
Gross square footage: 8,024 sf Interior, 5,965 sf Exterior Patio
Client/Owner: McDonald's Corporation
Structural: Goodfriend Magruder Structure
Lighting: Schuler Shook
General
contractor: Southland Construction
Photographer: Kate Joyce Studios
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