联合利华比荷卢经济联盟的新总部位于鹿特丹市中心的霍夫广场，占据了所在建筑的六层楼，该建筑由建筑师C.A. Abspoel于1960年建造。项目采用引人注目的混凝土结构。联合利华的新总部将容纳约750名员工。
In the heart of Rotterdam on Hofplein, the
new Unilever Benelux headquarters occupy six floors of an existing building
from 1960 by architect C.A. Abspoel with a striking concrete structure. The new
Unilever facility will accommodate around 750 employees.
会议大厅Townhall
登上六楼，立顿酒吧映入眼帘，造访者可以在此欣赏城市的美丽景色。从酒吧可通过内部楼梯抵达所有楼层。楼层间有所突破，形成了连接各个部门和员工之间的空隙。进入室内后，礼堂，即会议大厅，立刻映入眼帘。会议大厅以及活动空间和餐厅是多功能的，可用于举办活动，或是用作小型讲座和午餐的场所。它们还可用于非正式会议或工作，使这些功能成为工作环境的一部分。
Upon entering the sixth floor, visitors are
welcomed in the Lipton Bar exhibiting a beautiful view of the city. From the
Lipton Bar, all floors are accessible via internal stairs. Breakthroughs were
made in the floors creating voids that connect the various departments and thus
employees. Upon entering, the auditorium, the so called townhall, immediately
stands out. This auditorium as well as the event space and restaurant are
multifunctional and can be used for events, lectures and a place to have lunch.
They can also be used for informal meetings or working, making these functions
all part of the working environment.
联合利华市Unilever City
项目内部被设计成一个有街道和商店的城市：即“联合利华市”。位于混凝土结构之间的多功能橱柜在建筑物中间形成一条街道。这些是联合利华的内部展示。产品既在橱柜中展示，也可以用于通话，讨论或安静地工作。联合利华各部门的工作场所都位于这条街道上，每个工作场所都有自己的身份、品牌和性格特征。他们形成了街上的商店。美容和个人护理，家庭护理，茶点，食品和食品解决方案部门的品牌中心强调了这些部门的氛围，每个部门都有独特的定位，并形成了一个可以展示和测试产品的热点。
The interior is designed as a city with
streets and shops: Unilever City. Multipurpose cabinets placed between the
concrete structure form a street in the middle of the building.These serve as
Unilever’s internal showcase. Products can be displayed in the cabinets and
they can also be used for calls, discussions or to work in silence.Workplaces
of the various Unilever departments are located on the street, each with their
own identity, brands and character traits. They form the shops on the street.Brand
hubs of Beauty& Personal Care, Home Care, Refreshment, Foods and Food
Solutionsdepartments emphasise the atmosphere of these departments, each having
their own identity and forming a hotspot where products can be presented and
tested.
基于活动的工作Activity based
working工作、会议、电话、咨询、演示和其他使用和住宿领域的组合创造了一个动态的工作环境，以基于活动的方式工作。联合利华员工可以找到一个适合他们当下活动的地方。这刺激了合作，知识交流，会议，并增加了人们在建筑物中的穿行次数，因此还可以促进健康。
The mix of working, meeting, calling,
consultation, presentation and other use and accommodation areas creates a
dynamic environment to work in an activity-based manner. Unilever employees can
find a place that suits their activity of the time. This stimulates
collaborations, knowledge exchange, meetings andbecause you move more through
the building, it also promotes health.
工业特色Industrial
项目所使用的材料加强了建筑物的工业特色。黑钢、橡木、铸造地板和瓷砖形成了中性的氛围基调，为展示联合利华的产品和营销提供了空间。
The materials used strengthen the
industrial character of the building. The black steel, oak, the cast floor and
tiles form a neutral basis, giving the space to showcase Unilever’s products
and marketing.
Programme: Interior design for the new
Unilever Benelux headquarters on the 4th to 9th floors of an existing building,
including entrance zone on the ground floor, varied types of workplaces,
restaurant, lobby, theatre, auditorium, Lipton bar, brand hubs, kitchens for
development of Unilever brands and displays for Unilever products, a total of
8,400 m2
Design: 2019
Realisation: 2019-2020
Client: Unilever Nederland B.V.
Constructor:
StrijbosConstructieAdvies, Panningen
Building
physics/ installation consultant/ fire safety:Royal HaskoningDHV, Rotterdam
Graphic
design: Silo Creative Agency, Den Haag
Projectmanagement: Arcadis Design & Consultancy,
Amsterdam
Main
contractor: VerwolInterieurrealisatie,
Delft
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